Inside this crazy-fun 2-hour Workshop, I’ll walk you through:

–1–

The Exact Steps I Use

as I work with my team each year to plan out our promotional calendar.

–2–

My Goal Setting and Brainstorming Prompts

we use to strategize for the year ahead, learn from the year prior, and (of course) plan new offers and time off! I’ll pull back the curtain on it ALL!

–3–

The Secret $$ Trick

to setting your annual financial goals. (Warning: this part WILL make you uncomfortable – but I promise you’ll thank me later. Because trust me, there’s something magical about being pushed out of your cash flow comfort zone.)

–4–

The Game-Changing Formula for Crunching the Numbers

and connecting your offers and promotions directly to your $$ goals. You can’t hit a target you can’t see. So we’ll work backward from that big, bold number you settle on, and pinpoint the offers and promo campaigns that’ll bring home the bacon.

–5–

A Little-Known Secret Called “Promo-Blocking”

that I’ve never shared before (shhh!) Too many entrepreneurs struggle through their promos because they only really start selling the day their sales page goes up. I’ll show you how to “prime the pump” long beforehand, so your audience is engaged, excited to learn from you, and ready to buy when promo begins.

–6–

How to Build In the Perfect Amount of White Space

so you don’t come off too “sales-y” with your audience. I’ll share my strategies for giving your audience a soft landing after your promos ends, and continuing to serve them while you rest up to get back in the game.